Official CCBC Logo Resources

For variations of the core Logo files that can be used in print, web development, or presentations, look in:

• The Logo Images Folder

For PowerPoint templates and the source Photoshop documents used to make them, look in:

• The PowerPoint Resources Folder

Background of the Logo's Development

The CCBC logo was created in February of 2004. Cam Patterson and Chris Horaist solicited submissions from members of the CCBC, with the sole request that the new logo not have a cartoon heart as the main graphic.

We are a cardiovascular research center, and it is tricky to represent the heart without using an actual heart. Rob Lineberger submitted the image below, along with a few graphical variations that might represent our center's work:

Clean CCBC Logo

EKG CCBC Logo

CCBC Microarray Heart Logo

CCBC Into Helix Logo

Cam used his integrative powers and decided that the CCBC Logo should represent the helix fading into an EKG blip (otherwise known as a QRS complex). Rob combined the EKG and helix versions of the logo, and switched the color of the QRS complex from Carolina blue to red. Red and black are time-honored, dramatic logo colors, and red is closely associated with the heart. With the new logo formed, Rob sent the Photoshop file to his sister Deena Warner, who is a professional illustrator. She made the logo print-ready. The new logo was born in the same collaborative spirit that defines our center.

This new logo depicts a double helix turning into an electrocardiogram spindle. It represents the way our genetic and biological research enhances medical understanding of cardiovascular functioning. Please feel free to use this logo to advertise our center and support our mission of collaborative cardiovascular research.